Privacy Policy
Last Updated: 2026
Live At The Institute ("we," "us," "our," or "Company") operates the liveattheinstitute.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other contact information you voluntarily provide.
- Technical Data: IP address, browser type, operating system, referring URL, and pages visited.
- Cookies and Tracking: Cookies, web beacons, and similar tracking technologies to recognise you and remember your preferences.
- Usage Data: Information about how you interact with our Site, including links clicked, time spent on pages, and search queries.
2. How We Use Information
We use the information we collect for the following purposes:
- To provide and maintain our Site and services.
- To track affiliate commissions and gaming referrals to partner casinos.
- To analyse Site usage and improve user experience through analytics.
- To personalise content and recommendations.
- To comply with legal obligations.
- To detect and prevent fraudulent or abusive activity.
- To communicate with you regarding updates and promotional content (with your consent).
3. Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience:
- Essential Cookies: Required for Site functionality.
- Analytics Cookies: Help us understand how you use our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals to partner gambling operators to calculate commissions.
- Marketing Cookies: Used to deliver personalised advertising across platforms.
You may opt out of non-essential cookies through your browser settings or by using our cookie consent tool. Please note that disabling certain cookies may affect Site functionality.
4. Third-Party Links
Our Site contains links to third-party gambling operators and affiliate websites. We are not responsible for the privacy practices of these external sites. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities.
We do not control, endorse, or assume liability for third-party content or their compliance with applicable data protection laws.
5. Your Rights
Under the United Kingdom General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of your personal data held by us.
- Right to Rectification: You may request correction of inaccurate information.
- Right to Erasure: You may request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You may request we limit how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to marketing communications and certain processing activities.
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details below.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and the legal basis for processing:
- Account and contact information is retained whilst your account is active and for 3 years thereafter.
- Affiliate tracking data is retained for up to 7 years to comply with tax and accounting regulations.
- Analytics data is retained for up to 2 years.
- Marketing data is retained until you withdraw consent.
You may request deletion of your data at any time, subject to legal and contractual obligations.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: privacy@liveattheinstitute.co.uk
- Website: liveattheinstitute.co.uk
Please allow us 30 days to respond to data subject requests.
Disclaimer: This website is for informational purposes only. Gambling involves risk. Please gamble responsibly and only with operators licensed and regulated in your jurisdiction. We recommend reviewing the terms and responsible gambling policies of any betting site before participation.